So What Does A UX Designer Do Anyway?
UX simply is short for User Experience, which a broad field of design. With technology ever rapidly evolving, the changes which are forward steps in making life a little easier, due to speed of advancement it creates gaps between business and consumer. Large firms, even outside of tech, have identified the urgency and the biggest signal of that was Capital One bought the UX Design Firm, Adaptive Path, grabbing a lot of attention. What does a credit card company and a bank need with design? Well, the linked story outlines those details. The short of it is Capital One signaled to those paying attention design isn’t about logos and color, or graphics. The term Design Thinking is behind the core of the approach Stanford University teaches business and entrepreneurship. This page provides some key resources to bring you up to speed on UX Design and why Pensacola’s businesses have the opportunity to be proactive, and adapt to the changing market rather than reactive, and wait for it to impact their business model. That’s why Affordance Visual Design Studio was founded in Pensacola, a UX Design Studio conducts the same Design Thinking practices, taught at Stanford University. The purpose is to bring this capability to local businesses in Pensacola, rather than waiting for the wave to reach the south last. As you’ll see in the pictured infographic, this hasn’t quite moved down to Florida yet. With Affordance Design Studio, now businesses have access to the same resources to even the playing field within the market, taking advantage of being some of the first to adopt the change. At the very least, given the choice to act. This page provides details for businesses access to what this whole “design thinking” thing is all about.
What Does a User Experience Design Do? Short answer, it’s interdisciplinary. UX Designers are different because they have different areas where they are strongest, understand tech, lead a tech team, but most important is to ensure whatever the business is. Some of the best have a very strong intuition for what the customer will respond to, even if the customer may not even realize it yet, until they’ve see it. This is a short 7 minute video that explains it pretty well, considering it’s applicable to all aspects of a business’ operations.
But perhaps the best best way to describe it is by using Apple as the example. The world’s most valuable company is not a computer company. In reality, it’s DNA is founded on User Experience Design. So it’s actually the world’s largest User Experience Design (UX) company in the world. This article from FastCompany is a god read and goes in depth on the major myth’s on the subject. 4 Myths About Apple Design, From An Ex-Apple Designer